The most notable points in his images are the supremacy of blue across both genders and the disparity between groups on purple. Consider, for instance, this coverage by Smithsonian magazinedetailing how blue and pink became associated with boys and girls respectively, and how it used to be the reverse. Also, men were more likely to select shades of colors as their favorites colors with black addedwhereas women are more receptive to tints of colors colors with white added.
These decisions are difficult because of every individual filters color with conscious and subconscious associations.
Understanding these associations within the audience for whom your work, service, or product is intended is essential to making smart color decisions and bridging the gap between what you are trying to communicate and what is actually perceived.
Color offers an instantaneous way to associate meaning to a particular company or industry. As we examine the color blue, we will see this to be true and come to recognize that blue is a uniquely powerful force within the business world.
Out of the blue. Once in a blue moon. While these phrases denote uncertainty, sadness, and rare exceptions, there is generally a positive association with the color.
Blue is often described as peaceful, tranquil, secure, calm, and orderly. It is known as the least appetizing color, a fact attributed to the lack of naturally occurring blue food. Furthermore, blue is associated with reliability and loyalty, hence many law enforcement uniforms are blue.
The sky is often blue. If there was to be one color associated with water, it would be blue. Because these facts play a powerful subconscious role in the way we perceive the color blue in the advertising world.
They show how the color blue interacts with our minds and attitudes in all situations, especially situations within our commercialized and advertisement-saturated culture. In short, blue builds visual and emotional recognition.
This form of travel is often associated with sickness, discomfort, and chaos. To help combat these negative feelings towards flight, many airlines, such as Continental, AirTran, and JetBlue have incorporated the color blue into their brand identity, designed to suggest security, stability, cleanliness, safety, and peace.
JetBlue even includes the color in its name. Furthermore, the interior of many airports and aircraft incorporate lots of blue. Blue is also a connection to clear skies.
It clearly invades our minds and attitudes in connection to the air travel industry. The question remains, however, is the use of blue effective in this regard?
HP, Phillips, and Samsung all use blue in their corporate brand. Just think, if they were to use red instead, that sense of precision and intellect would be overcome by a sense of urgency.
Many national flags use this color scheme for this reason. Law enforcement is typically seen wearing blue. The United States Air Force brand is a dignified example of an identity that utilizes blue as its hallmark color. What do you think these companies were trying to communicate in the development of their corporate identity?
Most likely they found blue to be the best look for their company to communicate ideas of trust, reliability, productivity, and intellect. You be the judge.
Does the usage of blue within these companies truly communicate sentiments of trust, tranquility, dependability, and peace?When it comes to picking the “right” color, research has found that predicting consumer reaction to color appropriateness is far more important than the individual color itself.
If Harley owners buy the product in order to feel rugged, colors that work best will play to that emotion. Color carries emotional resonance with it- in that, when we see a color, we have an emotional response towards that color.
Blue can be sad, calm, and confident while yellow is happy, light, and cautionary. In the early s, blue was the colour for girls, since it had traditionally been the colour of the Virgin Mary in Western Art, while pink was for boys (as it was akin .
Blue is a cool and calming color that shows creativity and intelligence. The color blue is a popular color among large companies, hospitals and airlines. It is a color that symbolizes loyalty, strength, wisdom and trust. Blue color meaning is also known to have a calming effect on the psyche.
Blue . Color Meaning: Meaning of The Color Blue January 15, Jennifer Bourn This post is part of the Color Meaning Blog Series, detailing the meanings associated with colors such as red, orange, yellow, green, blue, purple, grey, black, white, brown, pink, turquoise, gold, silver, and beige.
Psychology of the Color Blue and What it Means for Your Business. Design. We’ve shared earlier a basic understanding of how critical color decisions can be in business. These decisions are difficult because of every individual filters color with conscious and subconscious associations.
Understanding these associations within the audience for.